Thursday, January 21, 2010

Font Poster Copy

The font I chose is Lubalin Graph. This is the copy material I have come up with so far. I am open to suggestions.

Herb Lubalin, one of the co-founders of ITC designed this monotone typeface, a variation on his famous font Avante Garde with the addition slab serifs. The ITC Lubalin Graph font family has a large x-height that increases its readability. Avante Garde was originally developed in 1968 to serve as the signature typeface of the magazine by the same name. This modified version was published in 1974 by ITC. Herb Lubalin was one of the most influential and emulated typographers in America during his life, and continues as such posthumously. His unique manner of using type as illustration as well as copy was ground breaking and powerful.

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